Acquired Secondary Meaning: Proving Your Trademark Rights in a Descriptive Mark
Laura Marmulstein
October 24, 2023
What is a trademark? A trademark is a source-identifier. A trademark can be any word, phrase, symbol, design, or combination of the foregoing that identifies the source of certain goods or services. Not all words are capable of functioning as trademarks. For example, generic terms can never function as trademarks.